Three common modes of your website visibility in the internet are through organic search, non paid links in social-networking sites like Facebook or Twitter and through pay per click ads (PPC). Of these, organic search would take time to build and for your site to be shown in the top-most search pages. It needs more ongoing work in SEO to keep it at that level. Pay per click advertising is the quickest way to get targeted traffic.
Of the three main branches of pay per click advertising is advertising alongside search results from major search engines, in the ad spaces provided by publishers in content networks (content networks are a collection of web sites, which have a common content like a music content network or a photography content network) and through advertisements in social sites.
Pay per click ads on niche sites and along side search results can bring in more clickthrough rate than PPC ads on social sites as the traffic from social sites are less targeted because people of varied interests are found in social sites.
Pay Per Click Ads VS Pay Per Impression Ads
Another alternative to Pay per click advertising is pay per impressions (commonly known by the term CPI or CPM). The benefit of these ads are you are paid for thousand impressions of the ad even if the user does not click on the ads.
How do you decide whether you go for pay per click ads or pay per impression ads? It is tough to say what number of your website visitors would click on ads and that very much depends on the ads displayed and how close to the content and to the user's search term the displayed ads are. It also depends on the number of visitors your site has. In a nutshell, if you have a very large amount of visitors (thousands) you should ideally stick with pay per impression ads. Otherwise stay with pay per click ads.
Adsense is the market leader in the pay per click advertising network. For a publisher, adsense gives higher CPC than any competitor. However, in many niche areas many publishers have achieved higher clickthrough rates by implementing ads through companies like Chitika........ Read more